The importance of self-marketing
Saw this today and found it incredibly relevant (and added a photo to this blog after reading about the importance of personal brand management): Top Small Business Marketing Trends for 2009 Posted...
View ArticleZinging along
I just signed up for a virtual seminar on October 1-2 by Mary van der Weil (of Zing Your Brand fame) called The Brand Reinvention Summit (a.k.a. The Blah to Zing Summit). Here’s a bit of promo material...
View ArticleBranding bonanza
So far I’ve listened to 3 out of 10 of the 1-hour interviews with branding experts that make up the “Brand Reinvention Summit” webinar (see previous post), and that took the better part of one day…...
View ArticleMaking connections
I’ve been looking over my notes from the “Brand Reinvention Summit” (yes, this makes post #4 about this event… so sue me). Besides the authenticity theme, I found some other good advice, common to most...
View ArticleIn praise of clever slogans
You see them everywhere, those little taglines designed to bring a company’s purpose to life. Some have even been set to music (remember “plop plop, fizz fizz, oh what a relief it is”?). If you’re a...
View ArticleBlurring the lines
Well hello there! Remember me? No? Well, I can’t blame you for that. It’s not like I’ve been using this bully pulpit regularly. I’m the first to admit that I’ve neglected this blog over the past...
View ArticleFostering creativity
It’s always fun to find a blog that imparts wisdom. Today I found out about a great blog from a company called Talent Grow. For many of my colleagues, the idea of fostering creativity is something...
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